What is Frase?
Frase combines AI writing, SEO research, and content briefs in one platform, but a 1.3 Trustpilot score tells a complicated story. Here's the full picture.
By Wonda Editorial Team
If you've been researching AI-powered content tools, you've likely come across Frase. But what is Frase, exactly? It's an AI-driven content platform that combines SEO research, content brief generation, AI writing, and performance tracking into a single workflow. As of early 2026, it positions itself as an end-to-end solution for content teams looking to produce search-optimized articles more efficiently.
| Category | Details |
|---|---|
| Starting Price | $39/month (billed annually) |
| Free Trial | 7 days, no credit card required |
| Key Use Cases | SEO content creation, competitor analysis, content auditing |
| Integrations | WordPress, Webflow, Google Docs, Google Search Console, Zapier |
| Customer Rating | 1.3/5 on Trustpilot (51 reviews) |
What Users Actually Think
The picture from user reviews in early 2026 is genuinely split. On the product side, Frase earns consistent praise. Users describe it as a time-saver for research and writing, with several noting it has "cut the time I research, write, and optimize content in half." The competitor analysis, content briefs, and topic scoring are frequently highlighted as standout capabilities.
Pros:
- Significantly speeds up research and writing workflows
- Strong competitor analysis and automated content briefs
- Dual SEO and GEO optimization scoring
Cons:
- Frequent complaints about customer support responsiveness
- Multiple reports of unexpected charges and difficult cancellations
- Trial period terms described as unclear by several users
The pattern is consistent: the tool works well for many content professionals, but business practices and support have left a significant portion of users unhappy. You can explore Frase alternatives if the reviews give you pause.
How Frase Works: Core Features
Frase is built around two primary content workflows:
- Plan-first approach: Deep topic research, SERP and competitor analysis, and a structured brief before writing begins.
- New article mode: Research and brief creation happen automatically, moving you from keyword to draft in minutes.
From there, Frase offers three drafting modes, a fully AI-generated draft, an AI-created outline you write into, or a collaborative section-by-section approach. Every workflow starts with a customizable brief where you set target language, word count, brand voice, and content type.
Beyond new content, Frase lets you import existing articles from URLs, Google Docs, or Notion to audit and optimize them. A built-in analytics dashboard tracks performance over time.
SEO and GEO Optimization Capabilities
One of Frase's more distinctive features is dual optimization scoring. It evaluates content for both traditional SEO and GEO (Generative Engine Optimization), which focuses on how well your content performs in AI-driven search environments like ChatGPT, Perplexity, Claude, and Gemini.
Traditional SEO
Frase pulls competitor data from top-ranking pages for your target keyword, surfacing the topics, headings, and questions they cover. This informs automated content briefs with keyword targets, recommended headers, and word count guidance. It also connects to Google Search Console for clicks, impressions, CTR, and position data.
How It Compares
For teams evaluating alternatives, it's worth looking at what Clearscope offers or what MarketMuse brings to the table, as each platform takes a different approach to content optimization.
Pricing and Plans
| Plan | Monthly Cost (Annual Billing) | Key Inclusions |
|---|---|---|
| Starter | $39/month | 10 AI articles, 50 audit pages, 50 AI Agent prompts, 1 domain |
| Professional | $103/month | 3 seats, 40 articles, 250 audit pages, 200 prompts, 5 domains |
| Scale | $239/month | 5 seats, 100 articles, 1,000 audit pages, 500 prompts, 10 domains |
| Enterprise | Custom pricing | Contact sales for custom infrastructure needs |
All plans include a 7-day free trial with no credit card required. Additional seats on the Professional plan cost $29/month, and you can purchase add-ons for extra articles, audit pages, or prompts.
Integrations
Frase connects across the content and SEO stack:
- Publishing: WordPress, Webflow, Sanity, Google Docs
- Export formats: HTML, PDF, Markdown, plain text, Google Docs
- Automation: Zapier, Make, n8n, REST API (50+ endpoints), webhooks
- Extended connections: Via Albato to 1,000+ apps including HubSpot, Salesforce, Shopify, and Mailchimp
- AI assistants: MCP Server integration for Claude and ChatGPT
Why Wonda Takes a Different Approach
Tools like Frase put the work in your hands, you still need to manage research, write briefs, produce drafts, run optimizations, and monitor performance. For many teams, that's a significant ongoing time investment.
Wonda is built for companies that want the outcome, a consistently active, high-ranking blog, without managing the process. Wonda's AI-first content engine handles everything from keyword research and writing to optimization and publishing directly into your CMS. Articles are continuously updated as search trends shift, and the entire operation runs as a white-glove service.
Is Frase Worth It?
So what is Frase in practice? It's a capable SEO content platform with a genuinely useful feature set, particularly for teams that want structured research workflows, dual SEO and GEO optimization, and broad integration support. The pricing is competitive and the free trial lowers the barrier to entry. That said, the 1.3 Trustpilot score is a meaningful signal, and the billing and support complaints are too frequent to dismiss. If you're considering Frase, go in with clear expectations about where the tool excels and where the friction points tend to appear.
What is Frase used for?
Frase is an AI-driven content platform used for SEO research, competitor analysis, automated content brief generation, AI-assisted writing, and performance tracking. It's designed to help content teams produce search-optimized articles more efficiently.
What is GEO optimization in Frase?
GEO stands for Generative Engine Optimization. Frase scores your content for how well it performs in AI-driven search environments like ChatGPT, Perplexity, Claude, and Gemini, alongside traditional SEO scoring.
How much does Frase cost?
Frase starts at $39/month on annual billing for the Starter plan, which includes 10 AI articles and 1 domain. The Professional plan is $103/month and the Scale plan is $239/month. All plans include a 7-day free trial with no credit card required.
Why does Frase have a low Trustpilot rating?
Frase holds a 1.3 out of 5 on Trustpilot as of early 2026. While the product itself receives praise for its research and writing features, the low score is driven by frequent complaints about customer support responsiveness, unexpected charges, and difficult cancellation processes.
What integrations does Frase support?
Frase integrates with WordPress, Webflow, Sanity, Google Docs, and Google Search Console. It also supports automation through Zapier, Make, n8n, a REST API with 50+ endpoints, and connects to 1,000+ apps via Albato including HubSpot, Salesforce, and Shopify.